The Beard Mountain Philosophy is pretty simple, and is actually on every page of this site if you look closely:
Live The Beard
This short and sweet little tagline pretty much sums up what me and the rest of the team here at Beard Mountain are all about.
I didn't start growing a beard, making beard oil, or start a facial hair club because I was interested in joining some kind of elite bearded brotherhood. I started growing a beard because to me it is one of the only physical expressions of being a Man. The root of this awesomeness is Man's individual experience of growing a beard, and the journey to the Man you become. I think that this is the key component of the Beard Mountain Formula - the individual and the bearded lifestyle. Living the Beard is all about finding the individual awesomeness in your Beard, and maximizing that - and enjoying the journey.
I don't believe in strict Beard dogmas like not trimming or not dealing with problems you have.
I believe in being a Man, in making your own way and finding your own path.
Living the Beard is about making it happen - for yourself. If you have to keep it tidy for a job or the lady, it's about having the sharpest beard you can - not about giving up or getting ostracized because you trim. Its about making it work.
Living the Beard is about the true Bearded lifestyle - the dynamic, ever-changing beard.
I don't care if you want to grow a killer Fu Manchu, a big old yeard, or just want to keep it short, the important thing to me is that you do your own thing and make it work for you.
You gotta do it for you, or there is no point.
This goes for life too. One of my favorite quotes is:
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much. - Jim Rohn
That says it pretty good; do your thing or be prepared to do somebody elses'.